INTRODUCTION: The first impression is set to be as straightforward as possible by incorporating 7pm main visual element, a half circle with the logo and color palette. As users scroll down, 7pm ought to showcase an immersive experience by putting video clips with full bleed and short description to invite them to watch.
User can browse 7pm videos and sort them chronologically or based on certain topic/interests. The thumbnails are presented on black and white with relatively simple visual to not overwhelm users.